Apple introduces new MacBook Air and Mac Studio

Apple announced the fastest and most powerful iPad Air with M3 chip that brings Apple's advanced graphics architecture to iPad Air for the first time as well as the new iPad with the A16 chip. Apple also unveiled today the new MacBook Air with the spectacular performance of the M4 chip in a gorgeous blue color and the powerful and versatile Mac Studio desktop with M4 & M3 Ultra.

With the new iPad Air, users will feel the speed of the M3 in everything they do, from creating compelling content faster than ever to playing graphically demanding, graphics-intensive games. Available in two sizes and four great-looking finishes that users love, the 11-inch iPad Air is completely portable, while the 13-inch model provides an even larger screen for more creativity and productivity. The new iPad with the speedy A16 chip now starts at 128GB capacity, features an 11-inch Liquid Retina display and is more capable and versatile than ever.

The new MacBook Air with the fast M4 chip features up to 18 hours of battery life, a new 12MP Center Stage camera and offers support for up to two external displays in addition to the built-in one. With 16GB of initial, unified memory and the incredible capabilities of macOS Sequoia with Apple Intelligence, the new MacBook Air with an impressively thin and light design is built to last.

The new Mac Studio is the ultimate professional desktop computer with stunning M4 Max or the powerful M3 Ultra chip that delivers amazing performance, Thunderbolt 5 connectivity and new features in a compact and quiet design that can be placed right on the desk.

The new Mac Studio is a superpower for artificial intelligence, capable of running large language models (LLMs) with over 600 billion parameters entirely in memory, thanks to its advanced GPU and 512GB of integrated memory with M3 Ultra, the largest ever on a personal computer.

All new products are designed for Apple Intelligence, the personal intelligence system that transforms the way users work, communicate and express themselves while protecting their privacy.

Pre-orders begin immediately from the official Apple reseller network and official availability of the new iPad Air, iPad, MacBook Air and Mac Studio begin on Wednesday, March 12 in Cyprus.